The Morris Park Business Improvement District in June launched “The Pulse,” the first large-scale light installation in the Bronx.
“The Pulse” — located at Morris Park Avenue on the fence of Loreto Playground between Haight Avenue and Tomlinson Avenue — highlights connections between people and the perpetual transformation of communities united in shared love for their neighborhoods, all centered around a beating heart. The installation enhances Loreto Park as the center of the Morris Park community, a place where families come to spend time together, relax, and enjoy a green space.
“Morris Park BID is proud to bring to Morris Park Avenue this first-ever large-scale light installation displayed in the Bronx. We will continue to lead advocacy for investments, enhancing public spaces around our commercial corridors to support economic development, beautification, and thriving environments for Bronx businesses. We thank all NYC agencies supporting us in implementing this unique project,” said Morris Park Business Improvement District (BID) Executive Director Dr. Camelia Tepelus said.
The 110-foot-long interactive light fixture installed nine feet above ground is dynamic and versatile, changing colors and patterns to accompany culturally relevant community celebrations and special occasions. The installation depicts two interconnected strings of light in a DNA-like spiral pattern framing a central heart-shaped piece. The installation was designed by Limbic Media and programmed with engaging and soft motion patterns, captivating the viewer around the central heart-shaped element, as a symbol of life, love, connection and vibrancy.
The project was commissioned and executed by the Morris Park Business Improvement District through a NYC Department of Small Business Services Commercial District Lighting Grant, with the support of NYC Parks, NYC Department of Transportation and ConEd.
“The Morris Park Business Improvement’s ‘Pulse’ light installation is exactly what the Commercial District Lighting Grants were designed to do: illuminate our communities, brighten our neighborhoods, and highlight the unique diversity that defines New York City,” NYC Department of Small Business Services Commissioner Kevin Kim stated.
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