Macy’s has announced the closure of 66 stores across the United States, including its Macy’s Backstage location at Fordham Place.
The decision is part of the retailer’s ongoing strategy to streamline operations and adapt to shifting consumer preferences, particularly the rapid growth of e-commerce.
The Fordham Place store, located at 404 East Fordham Rd., is one of the latest casualties for Macy’s as it tries to get the company back to profitability. Store closure sales are set to begin in February and will run for about six weeks, giving shoppers a final chance to browse discounted merchandise before the location shutters permanently.
“Closing any store is never easy,” said Tony Spring, chairman and chief executive officer of Macy’s Inc. “We are closing underproductive Macy’s stores to allow us to focus our resources and prioritize investments in our go–forward stores, where customers are already responding positively to better product offerings and elevated service.”
Macy’s closures highlight the ongoing challenges faced by traditional department stores in an era of rapidly evolving consumer habits. With more shoppers turning to online platforms for convenience, retailers like Macy’s are reassessing their physical footprints.
The retail giant emphasizes that customers can still shop online and other locations, which have been enhanced as part of the retailer’s reinvention strategy.
