After rolling out its outstandingly successful preview event at the Bronx Brewery on Saturday, January 26, ‘It’s The Bronx’ now has its sights set on its much anticipated 2-day event running from Friday, March 23 to Saturday, March 24.
It’s The Bronx is a festival of the borough’s most talented, yet currently unrecognized creative minds.
The goal is to reveal the most dedicated to their craft and through the assistance of a committee panel of established media personalities, get these out-of-the-box thinkers the public exposure that they’ve earned.
While the preview event focused on the three categories of art, food and music even to the extent of inspiring the Bronx Brewery to create and debut a new hoppy lager flavored beer titled ‘Up And Comers,’ this time, creator Marco Shalma and his team are upping the ante for the highly anticipated March event at Union Crossing at 825 E. 141st Street.
“We’re going all out with the main event. It’s The Bronx expanded it’s submission categories to now include photography, film, fashion, dance and design,” Shalma said, noting the success of his initial offering.
“It’s going to be even bigger and better,” the event’s creator added.
In the fresh realm of fashion, well known Bronx designers like Jerome Lamaar and Edwin Reyes will be taking the reins to help put on what Shalma described as “a very interactive fashion show.”
Additional art, photo, design and painting galleries will interspersed throughout Union Crossing in Port Morris.
As a matter of fact, the soon-to-be open Union Crossing building’s creative architecture will play a pivotal role in the three-day festival.
Each floor of the building will take on a different category of the festival, one for music, one for art, and one for this reporter’s favorite aspect, food.
Thanks to 20-foot high ceilings on the seven-story former industrial bakery, artists like Maria Oben and Natalie Lucre have been put to work on decor duty since January’s bitter cold to create massive wall murals from the ground to the top floor to add another artful element to the It’s The Bronx festivities.
The main event will also feature a remarkable talent show from the group that was voted to move on at January’s preview event.
Other components during and leading up to the festival will be interactive panel discussions done by media and community leaders in the Bronx.
Some will focus on the changing and prevalent role of media while others will focus on food, health and wellness too.
It’s not too late to get on board with It’s The Bronx either.
If you’re creative and want that shot at making it big, visit www.itsth