West Bronx welcomes new plaza

Broadway Plaza, located on 5532 Broadway, held its grand opening on Wednesday, October 22 and is now open to the public.
Photo courtesy of NYCEDC

Bronx residents can do their early holiday shopping (reminder, reminder) at a brand new store location this year.

The New York City Economic Development Corporation announced the grand opening of Broadway Plaza, a 133,000 square foot retail development located on 5532 Broadway, 230th Street between Broadway and the Major Deegan Expressway, on Wednesday, October 22.

Broadway Plaza, which was constructed by real estate developer Equity One, has already created 200 new full- and part-time jobs and is expected to create another 100 full- and part-time jobs when its additional, vacant space is leased in the upcoming months.

To fill these generated jobs, Equity One utilized NYCEDC’s HireNYC, a free program that connects the city’s workforce development services to economic development projects to provide job access to local and low-income residents, to create a targeted local hiring plan for the Kingsbridge and Riverdale.

Broadway Plaza includes many stores that the Bronx has not seen before, such as Sports Authority and Party City. Other stores, such as Aldi’s supermarket and TJ Maxx have made it more convenient for the area’s residents, as they no longer have to travel to the east Bronx or south Bronx to shop.

The two-story development also has numerous restaurants to choose from and even includes free parking for shoppers.

“This has been a big few months for the development of the Bronx,” said Bronx Overall Economic Development Corporation president Marlene Cintron, who believes this newretail development has the Bronx taking a step in the right direction.

“First, the Bronx was rewarded with the grand opening of The Mall at Bay Plaza in Co-op City in August, and the Bronx has been rewarded once again with the grand opening of Broadway Plaza in Kingsbridge and Riverdale. Along with Borough President Ruben Diaz, Jr. saving the Barnes & Noble in Co-op City, it has been a successful period for this borough.”

The Bronx Terminal Market, 610 Gateway Center Boulevard located on River Avenue between 150th and 151st streets has been the place to shop for residents of Grand Concourses and neighboring areas. However, Cintron claims that the opening of the new plaza will create an easier commute for residents living north of Grand Concourse.

Cintron strongly believes that the new plaza will attract shoppers from Harlem and Yonkers as well.

The grand opening of Broadway Plaza will give nearby, out-of-borough residents an opportunity to shop in a new area, she claims,

“These grand openings are rewards for the gigantic effort that the Bronx has made towards developing and improving itself,” said Marlene Cintron.“

“Now all four corners of the Bronx are able to enjoy this kind of development, and every neighborhood in the Bronx deserves it.”

Reach Reporter Steven Goodstein at (718) 742–3384. E-mail him at sgood‌stein‌@cngl‌ocal.com.

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