BronxNet’s logo search taps youthful imagination

Design by Jonathan Lopez, junior at John F. Kennedy High School.

Shouldn’t you have a say in what you watch? Bronx youth are now being given the opportunity to name and design a logo for a BronxNet channel dedicated to youth, created by youth, for youth.

The borough-wide contest has commenced that will allow Bronx youth to exercise their imagination and talents through the creation of a design and logo that represents them.

This new channel, found on Cablevision on channel 67 and on Verizon on channel 37, gives youth a chance to speak out on the issues important to them, giving them the ability and training to pick the content and create their own programs.

“Through a community needs and interest assessment in 2008, there was a need for programming for and about young people,” said Michael Max Knobbe, BronxNet executive director.

“We are putting cameras in the hands of young people and training them to make programs for their peers.”

Knobbe and his team have taken this innovative youth dedicated channel one step further by reaching out to schools, parents, students and Bronx youth organizations to generate even more participation for the rare opportunity to contribute towards what people all over the city will be able to see, either on television or through the web.

“I know of middle school kids and elementary school kids looking for this youth channel to be their favorite channel. This is a channel that they can control,” said Brett McCall, instructor at John F. Kennedy High School.

“BronxNet is invaluable to us because our students create such great content and they have this wealth of technological skills and BronxNet allows them to have opportunity to get those skills out.”

Bronxites wishing to submit an idea can email or send mail to Michael Max Knobbe, BronxNet, Lehman College, Carmine Hall Room C19B, Bronx, New York 10468, to the attention of Youth Channel.

Following review of all the entries a panel of Bronx youth will select which brand identities will be used for the channel.

“When we speak to students about this opportunity they get so excited and generate so many wonderful ideas,” said Knobbe.

“This is an open call to the students of the borough that this channel is here and you not only decide the content, but you get to name and identify it.”

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