Stretch the buck in our backyard

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As the dollar continues to slump with the country’s sinking economy, this summer, local residents can stretch the buck in their own backyard.

NYC & Company, New York City’s marketing, tourism and partnership organization, recently kicked off “Go Local,” a six-week initiative that encourages city residents to stay nearby for their summer activities.

“With rising gas prices and an uncertain economy, our goal is to make New York City accessible and appealing to locals and visitors alike, regardless of their budget,” George Fertitta, CEO of NYC & Company, said.

By providing weekly itineraries on the top activities taking place across the five boroughs, “Go Local” takes the guesswork out of planning a fun and affordable one-day-getaway.

Through print advertisements and distributions from street teams at various locations throughout the city, including Grand Central Terminal and Union Square, residents can easily learn about the affordable events taking place nearby.

Continuously updated information can also be found online at nycvisit.com/golocal.

“There is an abundance of activities across the five boroughs, many costing little to no money, and everyone, from our citizens to our 46 million visitors, should take the opportunity to explore them,” Fertitta explained.

As one of the borough’s hot spots, “Go Local” lists the Bronx Zoo’s newest $62 million exhibit, Madagascar, as one of the must-see summer stops.

Being part of NYC & Company’s “Summer in the City” savings program, visitors can enjoy discounted entry to the zoo by visiting nycvisit.com/summerinthecity and accessing the 2008 Saving Pass.

“From the many beaches, parks, pools and rooftops to unparalleled shopping, dining entertainment and arts and cultural offerings, New York City has it all,” Fertitta commented, urging people to look nearby for their next weekend event.

The mile-long sandy shores of Orchard Beach and free Friday events at the Bronx Museum of the Arts are also among the recommended locations for Bronxites to visit.

An estimated 12.5 million visitors will travel to New York City between June and August, a number that increased from the 12 million that made New York their vacation destination in 2007.

With hotels reaching an 89% occupancy rate in June, at an average daily room rate of $325, city residents can enjoy the same summer events without breaking the bank.

Fertitta said, “Whether residents are looking to relax and wind down or immerse themselves in the more adventurous activities taking place throughout the five boroughs, an abundance of options are available to enjoy.”

Updated 5:30 pm, October 21, 2011
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