To celebrate the launch of the new Risewear footwear brand, Kmart sponsored ‘The Rise Challenge’, a series of interactive and unique fanfocused sporting entertainment experiences, on Saturday, September 17 at its 1998 Bruckner Boulevard store. The marquee attraction featured an epic dunk competition with the nation’s top four dunkers Chris Staples, Guy Dupuy, Porter Maberry and Jonathan Clark. Local police and firefighters also competed in a heated free throw contest to encourage physical activity and community connections.
Kmart’s Rise Challenge A ‘Slam Dunk’
Photo courtesy of PR Revolution
