It’s The Bronx preview event an overwhelming success

It’s The Bronx preview event an overwhelming success|It’s The Bronx preview event an overwhelming success
Marco Shalma, creator of It’s The Bronx at the event.
Round 7

The best part is, it was only the preview. It’s The Bronx gave a sneak peak into its three-day, March festival at the Bronx Brewery on Saturday, January 26.

Literally going from day into night, this expose highlighted the Bronx’s best in culture, food, art, music, and merchandise.

In a brewery filled to the brim with over a thousand Bronxites and New Yorkers from all over, the energy was palpable.

As you walked through the doors you were immediately met by the tremendous talent performing on the left stage like Richard Pigkaso spinning his yo-yo tricks, to all the musical talent, to enjoying the plethora of Bronx artwork by Luna Vi to photos shot by Milli Stephania to leather bags designed by Raul Anthony. All, offering one sliver of It’s the Bronx’s magnitude.

Then there was the backyard; a cold January day didn’t cool off some of the Bronx’s hottest and best food to go.

Naturally, Jason Alicea’s Empanology was present, serving up some ‘OG chopped cheese’ Latin delights along with other major varities like his own pizza empanada.

A Bronx-based food stand, The Fried Kitchen, served up some home cookin’ delights, such as a scrumptious potato waffle with fried chicken, spicy sour cream and bacon. The Bronx Burger Co. had its maple bacon burger on display and ready to go as well. The syrup was at a perfect consistency and it didn’t leave your fingers sticky afterwards.

For those unwilling to brave the backyard temperatures, the massive, 20-foot tall heated popup tee-pee was an excellent alternative.

All around the venue the Bronx Brewery’s latest creation could be tested, as it debuted its new ‘Up and Comers’ hoppy lager, made in the theme and spirit of It’s the Bronx.

As festival goers filled their bellies with Bronx delights and the music began to take over, merchants like Bronx Native continued to sell their wares to the eager revellers.

On stage during the heart of the event was the band Conversing with Oceans along with many, many others that brought great vibes and tunes to the Bronx Brewery.

After that, DJ Sabronxura took to the decks and even had this reporter shaking what he’s got.

If you missed the show, not to worry. BronxNet television covered the entire It’s The Bronx preview from dusk until dawn and can be viewed and replayed online at or BronxNet’s Facebook page.

The big one, the main event, featuring the best that this boogie down Bronx has to offer, will be held at Union Crossing at 825 E. 141st Street from Friday, March 23 until Sunday, March 25.

Be there.

The Fried Kitchen pop-up stand at the preview event.
Round 7

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