FreshDirect, the Bronx-based online grocer has reached a multi-year partnership with the New York Yankees.
After a successful sponsorship of New York Yankees Old-Timers’ Day last year, FreshDirect is evolving its partnership with the legendary Yankees and building a strong connection with the biggest and best fanbase in New York, according to the retailer.
FreshDirect, now a “Proud Partner of the New York Yankees,” will be featured throughout Yankee Stadium, including on various LEDs, concourse TVs and on the newly named FreshDirect Terrace, an open-air area designated to encourage socializing among guests while providing them a view of the game from the outfield. The terrace is available to all ticketed guests.
“We are pleased to be continuing our partnership with FreshDirect,” said Michael J. Tusiani, New York Yankees senior vice president for partnerships. “We hope that its signage and activation presence in Yankee Stadium and fan engagement will strengthen FreshDirect’s overall presence in the Bronx community and throughout the tri-state area.”
On the heels of their successful sponsorship last year, FreshDirect will again serve as the presenting sponsor of the 75th edition of Old-Timers’ Day, the time-honored Yankees tradition paying homage to former players and Yankees Hall of Famers.
Giving back and supporting neighbors is an important part of FreshDirect’s mission. The company will work in conjunction with the New York Yankees to help drive community impact through various outreach support efforts that align with local community needs.
“No one knows New York sports fans like the New York Yankees, and no one knows New York food culture quite like FreshDirect,” said John MacDonald, chief marketing officer at FreshDirect. “Our partnership aligns the world’s most iconic sports franchise with the most trusted name in online grocery, and this long-term agreement reinforces our strong connection to the NYC metro area.”
Finally, to build even more excitement, FreshDirect is adding a new delivery truck to its fleet. Beginning March 30 (Opening Day), anyone who spots these co-branded, grand-slam grocery delivery trucks driving around town can scan the QR code and receive a special FreshDirect discount. In addition, those who share a photo of the truck on social media using the hashtag #FDYanksSweepstakes will be automatically entered to win Yankees tickets. For official rules, please visit https://www.freshdirect.com/
For more coverage, follow us on Twitter, Facebook and Instagram @bronxtimes