Bronx Night Market company introduces Uptown Drive-In Experience

Flyer promoting the event
Courtesy of Marco Shalma

As the state slowly begins to reopen, one organization is trying to bring a sense of normalcy for people.

Marco Shalma, owner of MASC Hospitality Group, the New York-based company responsible for the Bronx Night Market and the Bronx Beer Festival, announced Friday that he is launching Uptown Drive-In Experience.

The series, slated to start in July, will be located in a parking lot by Yankee Stadium. It will feature NYC’s top food and beverage vendors, performances by local artists, live interactive games, raffles, giveaways and a feature presentation.

The project, which he has been working on this since late March, is in anticipation of NYC’s scaled reopening.

“The idea is to create a way for New Yorkers to enjoy a few fun-filled hours of culture in a safe and social distancing environment,” Shalma said. “This is going to be more than just a movie.”

People can either attend the family friendly brunch or the date-night version with an all inclusive sold-online only ticket. The series has limited availability and people are advised to join the wait list.

He is working with elected official and small businesses to prepare the event and city and state authorities to guarantee proper COVID-19 related procedures and precautions are applied.

“People just want see activities and start seeing a sense of normalization,” he said. “We want to see the culture come back. What’s really exciting is all the powers in the Bronx are coming together to help us do that.”

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