One of the coolest businesses in the Bronx has officially expanded. Bronx Native clothing celebrated the opening of its second location, Bronx Native Market at 866 Hunts Point Avenue on Saturday, June 1.
The grand opening felt more like a hip hop, rockin’ summer block party like that of the days of Grandmaster Flash.
With DJs spinning beats while wearing ‘empowered creative’ apparel and customers inside looking at the fresh and new merchandise, the day was a reminder of the unique and authentic businessesthat continue to emerge in the Bronx.
The store’s new interior even features a black and white illustrated mural of Bronx greats like Fat Joe and DJ Kool Herc in addition to many others, illustrated by one of the Bronx’s most talented artists, Andre Trenier.
This location will have a slightly different feel than the brick and mortar shop adjacent to the Third Avenue Bridge.
“What we’re going to do with this space is make it for Bronx and uptown creatives and brands to sell their own apparel and merchandise,” said Bronx native owner and founder Amaurys Grullon.
The aim of Bronx Native since its ‘day one’ inception has been to promote an uptown culture and show what beauty, creativity, and style lies in the Bronx that’s been overlooked for far too long.
“We thought, what’s a better way to do that then bring in more of the Bronx and give a space to such a creative community,” he continued.
This expansion comes just a few weeks after Bronx Native had been feature on the Viceland TV show, ‘Hustle’ where a fellow Bronxite by the name of John Henry gave the business some quality tips and tricks to dominate the Bronx market.
“(The show) helped us learn a lot,” Grullon said. “Some of what we learned is why we’re able to open up the Bronx Native Market. We hope it’s all up from here,” the entrepreneur continued.
Up next for the now franchised entrepreneur is continuing to put the Bronx on the map during this summer.
To learn more about the project and everything else that Bronx Native constantly has going on, visit Bronx