Today’s news:

Electronics store opens on Gun Hill

In a long awaited opening that promises to revitalize a local shopping center, and hopefully a national electronics store chain, Circuit City opened its first location in the Bronx.

Part of the popular electronic chain store’s new “The City” design, the store is located at 1750 E. Gun Hill Road across from the golf driving range, and is indicative of the changes being made at all Circuit City locations across the country.

A grand opening celebration was held at the 20,000 square foot store, complete with different fixtures, different lighting, a refined product selection and a more interactive experience, on Thursday, August 15.

As part of the festivities, former NY Knicks star John Starks was on hand signing basketballs and T-shirts, as were members of the Knicks City Dancers, to help with a ribbon cutting.

“Circuit City’s The City is bringing the shopping center at 1750 E. Gun Hill Road back to life, which is something that we have wanted to see for a long time,” said Community Board 11 district manager John Fratta.

Many in the community wondered if the day of the opening would ever come, as The City’s parent company, Circuit City, suffered heavy financial losses in the last year. The company, however, seems poised for a comeback, with a new format that can be seen in the 43rd The City store to open up since July 2006, and the first in the Bronx.

The location boasts self-service pick-up, centralized cash registers for easy pick up, non-commissioned, knowledgeable sales partners, and an atmosphere where shoppers will feel free to browse and enjoy the entire experience.

“When we came in here, we had a bare building with just fixtures, and every one of our young partners has worked tirelessly to build it up into what it is today,” said Michael Coppola, store manager.

Also, customers in the area can also experience the convenience of Circuit City’s 24/24 Pickup Guarantee, which guarantees that Web and call center orders placed for in-store pickup will be ready within 24 minutes, or customers will receive a $24 gift card. 

According to Circuit City’s corporate office, customers can also expect to see active community involvement from their new “The City” store location.

Each “The City” location is built on the principles of helping, teaching, and entertaining the locale. This can include giving back to local organizations, hosting local music performances, and holding product seminars.

At the grand opening, Circuit City presented a check to a local chapter of the Boys and Girls club.

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