Bronx Times: Your neighborhood, your newsBronx Times: Your neighborhood, your news
  • Home Pros
  • Jobs
  • News
    • All
    • By Neighborhood
    • Arts
    • Business
    • Coronavirus
    • Development
    • Education
    • En Español
    • Health
    • Lifestyle
    • Police & Fire
    • Politics
    • Sports
    • Opinion
    • Transit
  • Best of
  • Things to Do
    • Local Events
    • Post an Event
    • Business Events
    • Games
  • Contact Us
  • Subscribe
  • Our Network
    • amNY
    • Bronx Family
    • Brooklyn Paper
    • Brownstoner
    • Caribbean Life
    • Gay City News
    • QNS
  • Digital Editions
  • Print Subscriptions
  • Webinars
  • Podcasts
Bronx Times: Your neighborhood, your newsBronx Times: Your neighborhood, your news
  • Home Pros
  • Jobs
  • News
    • All
    • By Neighborhood
    • Arts
    • Business
    • Coronavirus
    • Development
    • Education
    • En Español
    • Health
    • Lifestyle
    • Police & Fire
    • Politics
    • Sports
    • Opinion
    • Transit
  • Best of
  • Things to Do
    • Local Events
    • Post an Event
    • Business Events
    • Games
  • Contact Us
  • Subscribe
  • Our Network
    • amNY
    • Bronx Family
    • Brooklyn Paper
    • Brownstoner
    • Caribbean Life
    • Gay City News
    • QNS
  • Digital Editions
  • Print Subscriptions
  • Webinars
  • Podcasts
Bronx Times: Your neighborhood, your newsBronx Times: Your neighborhood, your news
  • News
  • All
  • By Neighborhood
  • Arts
  • Business
  • Coronavirus
  • Development
  • Education
  • En Español
  •  
  • Health
  • Lifestyle
  • Police & Fire
  • Politics
  • Sports
  • Opinion
  • Transit
  • Things to Do
  • Post an Event
  • Business Events
  • Games
  • Our Network
  • amNY
  • Bronx Family
  • Brooklyn Paper
  • Brownstoner
  • Caribbean Life
  • Gay City News
  • QNS
  • Home Pros
  • Jobs
  • Best of
  • Contact Us
  • Subscribe
  • Digital Editions
  • Print Subscriptions
  • Webinars
  • Podcasts
News

‘History Channel’ advertisement is now history

By Steven Goodstein Posted on March 8, 2016
‘History Channel’ advertisement is now history

An iconic advertising billboard that stood atop a south Bronx waterfront building for over 15 years is now history.

The iconic ‘History Channel’ advertisement in Mott Haven was razed after the cable network’s parent company did not renew its advertising agreement, according to sources.

The giant gold colored ’H’ and ‘The History Channel’ in big red capital letters are now a memory.

It was almost impossible not to see the massive, 4,000-square foot History Channel advertisement and logo from parts of Harlem, especially while driving northbound from Manhattan across the Triboro/RFK or Willis Avenue bridges.

The life expectancy of the billboard had reached the end of the road.

The steel frame structure, atop 20 Bruckner Boulevard, was disassembled in early January after all of ‘The History Channel’ lettering and the electronic message board were removed.

In February, the symbolic ‘H’ was removed from the building’s roof, completing the removal process, eliminating all evidence of the advertisement that looked across the Harlem River.

“There is a long history of advertisements and signs being put up in prominent places – especially an area with heavy traffic flows,” said Lloyd Ultan from the Bronx Historical Society.

Close

Get the Full Story

News, events, culture and more — delivered to you.
Thank you for subscribing!

“This area, an area that is so close to Manhattan and has easy access to transportation is a prime spot for billboard advertising. I assume that this billboard will be replaced by something – I’d be surprised if another advertisement wasn’t put in its place.”

“As a historian, it was always a pleasure and always very welcoming to see the ‘History Channel’ advertisement upon entering the Bronx,” said Thomas Casey, president of the East Bronx History Forum. “However, that area of the Bronx (Mott Haven) is rapidly developing, and this is just another change in that area of the borough.

Casey added that he recently received a tip that the vacant advertising space may be substituted for a ‘Greetings From The Bronx’ sign, similar to a post card he designed many years ago.

It’s worth millions to an advertiser – there’s no better spot for a sign,” said Sid Miller, a real estate broker who previously had an office on 138th Street for 25 years. “Think about all of the cars that pass that spot on a daily basis – and what will it lead to? Money for the advertiser that puts a sign there.”

The building that sported the billboard was once the home of the Ruppert Ice House, an ice manufacturer that operated before the refrigeration era.

A&E Networks, who represents the History Channel, as well as Clear Channel Outdoor, the advertising billboard corporation who owns the rights, did not return a request for comment.

Reach Reporter Steven Goodstein at (718) 260-4599. E-mail him at sgoodstein@cnglocal.com.

About the Author

Related Articles

  • Fresh Direct accepting food stamps in two Bronx zip codes
  • Cardinal Dolan dedicates model health center for seniors
  • Mott Haven resident protest construction of 60 unit apartment building
  • Mott Haven residents rally over relocation of Fresh Direct headquarters

Jobs in New York

Add your job

  • MDG Design & Construction LLCM/WBE Job Opportunity
  • Auburndale ChiropracticFront Desk/Receptionist
  • Hahn's Old Fashioned Cake CompanySE BUSCA AYUDA EN PANADERÍA

View all jobs…

Crime

  • Police at crime scene in Queens77-year-old Bronx woman found murdered, husband questioned
  • shooting Bronx shooting leaves man critical after bullet passes from neck to head: sources
  • mother ‘She was more than how she died’: Bronx mother mourned after brutal killing
  • raid Authorities raid luxury Mott Haven apartment, seize cannabis, cash, and fireworks
  • deed theft Retired NYPD detective, nurse, and attorney indicted in Bronx deed theft case, AG says

Things to do in the Bronx

Post an Event

7-day advanced booking required. Every T
Today, 11 am

Afternoon Tea
Wave Hill

This program will take place in person a
Today, 11 am

Little Movers Storytime
Belmont Library and Enrico Fermi Cultural Center

Join staff from  the Belmont Library  fo
Today, 2 pm

Summer Adventure: What's Your Story?
Belmont Library and Enrico Fermi Cultural Center

This event will take place outdoors at H
Today, 2 pm

Get Your Craft Together: Sidewalk Chalk
Hunts Point Library

This event will take place in person at
Today, 3 pm

Summer Adventure: Brilliant Buttons
Clason’s Point Library

Join the children’s staff from the
Today, 3 pm

Summer Adventure: Spill The Paint
High Bridge Library

View All Events…

News

  • Police at crime scene in Queens77-year-old Bronx woman found murdered, husband questioned
  • mother ‘She was more than how she died’: Bronx mother mourned after brutal killing
  • raid Authorities raid luxury Mott Haven apartment, seize cannabis, cash, and fireworks
  • deed theft Retired NYPD detective, nurse, and attorney indicted in Bronx deed theft case, AG says
  • RMA 1698-25 Assault 49 Pct 07-06-25 Photo 2Police hunt for gunman who shattered man’s femur during Bronx July 4 cookout

Things to do in the Bronx

Home Pros

More from Around NYC

Summer Isn’t a Break for Working Parents: Here’s What to Do About It
New York Family

Summer Isn’t a Break for Working Parents: Here’s What to Do About It

Police at crime scene in Queens
amNY

77-year-old Bronx woman found murdered, husband questioned

Hanks10Close2
Schneps Podcasts

EA Hanks, Thank You For Coming Out

Outside of The Monster in Greenwich Village.
Gay City News

Man allegedly brandishes knife, defaces Pride sign in Greenwich Village: NYPD

  • Newsletter
  • Contact Us
  • Networking Events
  • Home Pros
  • Advertise
  • © 2025 Schneps Media
  • Privacy Policy
  • Terms of Use
  • Sections
  • Jobs
  • Home Pros
  • Events
  • Contact