C-Town Supermarket is finding ways to give back the their community to show their appreciation and give assistance during this cold winter.
On Saturday, January 31, C-Town, located E. 187th Street and Crescent Avenue, invited community members to grab a coat during their winter coat give away.
“It was a fantastic event, and perfect for such a cold day, it was around 18 degrees that day, which may have helped us get such a tremendous turn out,” said Radame Perez, owner of C-Town.
C-Town takes pride in their strong community relationship, having been under the same family ownership for three generations, the store has developed an attachment to local residents.
“Its our way of giving back to the community, as we have been trying to do for many years through coat drives, turkey give aways, Halloween events. This is just another example,” said Perez. “Especially during these tough economic times it is important now more than even to have a hand in our community.”
The coats were collected through Health Plus, which supplied over 100 coats to the supermarket for distribution. Representatives from Health Plus were also present to offer visitors free advise for affordable health insurance options.
“Health Plus and our organization have had a long relationship,” said Perez. “The temperature is dropping and people are getting ill because they are not bundling up properly, so we thought this was all one in the same message. People need to take care of themselves and be aware of their health options during these times to protect themselves.”
Fliers were distributed in advance outside the location, to make sure everyone could take advantage of the event. Several sets of fliers were printed with different times to prevent overcrowding and a continuous flow of people for the two-hour event.
“It was a really fun event, people were so happy to come in and try on coats to see if they liked the fit or the color or how warm and comfortable it was,” said Perez. “There were tons of smiles and everyone got along. This is the kind of thing that really makes us proud to be in the community.”