Bronx businesses, landmarks and neighborhoods getting screen time at Yankee Stadium

Yankee Stadium is seen from the 161st Street subway station during opening weekend on Saturday, April 1, 2023.
The sun was high in the sky and the air was warm just before the first pitch at Yankee Stadium on Saturday. The Bronx Bombers were coming off an opening day win against the San Francisco Giants, 5-0, on March 30.
Photo Camille Botello

The Bronx’s businesses, landmarks and everything in between are getting screen time on the Yankee Stadium scoreboard thanks to an app launched by the Yankee Entertainment and Sports (YES) Network.

In five-minute episodes, the Bronx Beat aims to provide behind-the-scenes looks at some of the Bronx’s institutions, neighborhoods and businesses. The first episode featured the Arthur Avenue Market in Little Italy, and the second will focus on Wave Hill, a 28-acre garden estate in the Hudson Hill section of Riverdale.

In each episode, Rob Walsh, president of the Bronx Overall Economic Development Corporation (BOEDC), acts as the viewers’ tour guide.

“Through this creative initiative, the Yankees and the YES Network are putting a great big spotlight on our vibrant neighborhoods, growing cultural attractions, and many of our mom-and-pop shops that re-energized The Bronx,” Walsh said. “It is a home run.”

The New York Yankees have long been an economic engine in the Bronx, and are expected to generate an impact of $579 million over the course of the 2023 regular season.

Economic analysis accounts for direct impacts from visitor spending — including tickets, concessions, merchandise, transportation, and lodging for out of town visitors. Additionally, economic outcome also factors stadium employee payrolls and indirect impacts from additional spending by stadium companies and employees.   

The financial impact of Yankees home games is estimated to be higher than that of crosstown rivals, the New York Mets, due to higher ticket prices and higher expected attendance.

Episodes of the Bronx Beat will appear on the Yankee Stadium scoreboard during each Yankees homestand this season, with episodes archived on the app for on-demand viewing.

“The Yankees are proud to call the Bronx our home, and we are so excited to begin the Bronx Beat series to illustrate the cultural vibrancy and depth of experience that can be found in exploring the Bronx,” said Brian Smith, New York Yankees’ senior vice president, and corporate and community relations representative. “From landmarks to businesses to restaurants, there are countless Bronx institutions and enterprises that enrich our community and bring joy to residents year-round. Yankee Stadium is just one stitch in the rich tapestry of the borough, and we hope that Bronx Beat makes New Yorkers and people from around the world aware of the multitude of destinations our borough has to offer.”

Reach Robbie Sequeira at [email protected] or (718) 260-4599. For more coverage, follow us on Twitter, Facebook and Instagram @bronxtimes