One of the borough’s coolest businesses turned two-years-old this October. Bronx Native, a clothing and apparel brand that shows true homage to the borough in ways that others simply don’t began as a pop-up shop in 2017.
Since then, owner Amaurys Grullon developed his brand into an icon that’s recognized throughout New York City, opening two brick and mortar locations at 127 Lincoln Avenue in Mott Haven and 866 Hunts Point Avenue in Hunts Point in the process.
Besides the iconic ‘El Bronx’ shirts and other notable apparel that celebrities like Fat Joe and others have worn, Bronx Native sets a trend in bringing clothing and culture under one roof.
“It has been our goal to become a community place for the Bronx while showing off the best of the borough to outsiders,” Grullon said.
He said the Bronx native mission is doing so in a way to promote what beauty, creativity, and style lies in the Bronx that’s been overlooked for far too long.
A major part of the brand is promoting Bronx literacy, as the shops sell books by local authors and also novels about Latino culture.
That’s why Grullon decided to open up his Hunts Point shop, shifting the focus more towards culture than just clothes. “
We thought, what’s a better way to do that then bring in more of the Bronx and give a space to such a creative community,” he continued.
Whether it is open mic nights for poetry or block parties with live DJs, Bronx Native has successfully become noteworthy for more than just outterwear.
The brand has also been featured on the Viceland show, ‘Hustle’ which was executively produced by Alicia Keys.
As far as authenticity goes, the show’s host John Henry had nothing but love for the crew at Bronx Native.
As a matter of fact, it was one of his favorite episodes to shoot.
“Those guys are the real deal, I like them a lot,” Henry said in February.
Bronx Native is working on many new projects that have not yet been revealed but they are captivating and shine a proper light on the borough.
As far as celebrating the anniversary goes, the Mott Haven location will be having a bumpin’ two-year celebration on Saturday, October at 7 p.m featuring some live DJs on the decks and brand new Bronx Native merchandise too.