Bronx Native appears on Viceland show ‘Hustle’

Bronx Native appears on Viceland show ‘Hustle’|Bronx Native appears on Viceland show ‘Hustle’
The viewing party at the Port Morris Distillery.
Photo courtesy of Bronx Native

Two Bronx celebrities were just put in the national spotlight.

Brother and sister Amaurys and Roselyn Grullon, founders and owners of Bronx Native clothing of 127 Lincoln Avenue in Mott Haven were featured on Viceland network’s show, ‘Hustle’ on Sunday, March 3.

It’s hosted by self-made 26-year-old Harlem business guru John Henry that focuses on how to develop entrepreneurs and small businesses around the nation.

Selling a million dollar business in the same year that he could legally drink is just one bullet point on Henry’s resume…to put things in perspective.

Henry steered Amaurys and Roselyn towards new concepts on how to flip a profit, taking them to Brooklyn to see how other outer borough-based entrepreneurs, like the sneaker company GREATS, have found success.

Before heading down to Brooklyn though, the trio spent some time in the hub of 149th Street and 3rd Avenue to inquire from Bronxites how Bronx Native could become the brand of the borough.

While Bronx Native had some improvements to make, Henry ultimately acknowledged the overwhelming amount of social capital that the duo has accrued.

What that means is essentially, Amaurys and Roselyn can get the Bronx behind almost anything they do because of their local credibility.

Despite snowy conditions, Henry along with much of the Bronx showed up to the episode’s watch party last Sunday night at the Port Morris Distillery at 780 E. 133rd Street.

If you’re feeling as inspired as this reporter to support Bronx Native, visit their website at

John Henry and the Bronx Native crew at the viewing.
Photo courtesy of Bronx Native

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