The third annual Music on the Boulevard Festival was music to Bronxites’ ears on Saturday, September 24 at Southern Boulevard between East 163rd Street and Westchester Avenue. Presented by the Southern Boulevard Business Improvement District and MAS Productions, this year’s celebration focused on back-to-school giveaways and merchant participation. Hundreds of shoppers, residents and their families enjoyed delicious food, raffle prizes, shopping, pina coladas and Coca Cola samplings, live music, face painting and bouncy castles.

Professional Middle Eastern dancer and instructor Noora Eshams gave a mesmerizing performance.
Photo by Miriam Quin

Michael Lambert (l), Bed-Stuy Gateway Business Improvement District executive director celebrated with hip hop legend Melle Mel.
Photo by Miriam Quin

Guests satisfied their taste buds with some barbecued shish kabobs.
Photo by Miriam Quin

Detective Herawattie Jeeuth (l), 41st Precinct Auxiliary with Jennifer Garib, Lotus Flame Restaurant co-owner.
Photo by Miriam Quin

Gilberto Rivera, Jr. rolled down the boulevard in his Porsche GT3 Power Wheels.
Photo by Miriam Quin