Today’s news:

Fordham Road BID expands Advantage

The Fordham Road BID announces the Third Annual Fordham Road “Advantage” Program, scheduled to run from August to July 2009. Premier business participants, currently 84 stores, will offer specified discounts to students, faculty, and staff members of participating area colleges, institutions, medical facilities and healthcare training centers who display their photo identification cards at the time of a purchase (participants include: 1199 SEIU Healthcare Training Center, 1199 SEIU Child Care Corp., ABC Training Center, Bronx Community College, Choice Care Professional Registry, Inc., CUNY on the Concourse, Family Support Systems Unlimited, Inc., Fordham University, Lehman College, Monroe College and Montefiore Medical Group on the Concourse). The discounts and offers range from a free gift to up to 50% off purchases.

An overwhelming majority of last year’s 64 businesses have renewed and this year’s participants are encouraged to display Advantage decals, provided by the BID, in their windows, doors and/or points of purchase areas to indicate that they are enrolled.

The Third Annual Fordham Road Advantage Program Participants are: 4 Ever Shoes, Angel’s Children Wear, Ashby Furniture, AT&T Wireless, Audio Town, Bally Total Fitness, Banco Popular, Bank of America, Best Perfume Plus, Big Jake’s Jewelry, Blimpie, Call Me Wireless, Cap City, Capital One Bank, Capo Fashion, Cash Transactions, Champion, Cherry Hill Furniture, Citibank, Clearview Optical, Cohen’s Fashion Optical, Cohen’s Gentle Dental, Conway, Curves, Diamond City, Diamond Dazzlers, Dr. Jays, Dr. Jays Ladies, Electronic Outlet, Emigrant Savings Bank, Envy Nail Salon, eStyle, Foot Locker, Footaction, Fordham Eyes, Fordham Gold Mine Corp., Fordham Linen & Gifts, Fordham Road Jewelry Exchange & Mini Mall, Fordham Uniforms, Gem Pawnbrokers, Gold Fortune NY, H2o Gear, Hot Point, HSBC Bank, I Love Angels, Imperial Carpet, Jaclyn’s Boutique, Jet One Martial Arts Academy, Kids World, Lane Bryant, Legacy Home Fashions, Lens Lab Express, Lucille Roberts, Modell’s Sporting Goods, Modern City Furniture, Nine West Outlet, North End Wine & Liquor, NYC Clothing, andOptical Sight “N” Style.

Original Products (Botanica), Oro-Uno Jewelry, PC Richard & Son, Perfumania, Planet Earth Communications, Pretty Girl, Red Dragon Tattoo, Reggae Explosion Tattoo, Ryan Furniture, Save-A-Thon Stores, Signature, Spectrum Jewelry, Splendid Deli & Restaurant, Sports Max, Top Concourse Electronics & Computers, Urban Eyes Optical, Venezia Accessories, Verizon Wireless,  and Washington Mutual Bank.

For more information about this program call (718) 562-2104.

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