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Marriott taps into South Bronx market

Bronx Times
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The construction of a hotel within close proximity to the Third Avenue Bridge and the Harlem River waterfront is in progress.

The half acre parcel currently under construction at 2471 Third Avenue, located between East 135th and East 136th streets, will be a new Comfort Inn by Marriot, according to the borough president’s office.

The site, which was formally an abandoned gas station, was originally purchased by Jiten LLC in 2009.

Shortly after the deal was made, it was reported that there was a plan in place to build a six-story Fairfield Inn.

However, the project was put on hold so that an environmental cleanup of the soil could be conducted.

“This area was a polluted property that dragged the neighborhood down,” said Neil Pariser, a consultant for the South Bronx Overall Economic Development Corporation.

“Building a hotel will benefit the area in many ways, and it brings (SoBro) one step closer to their primary goal, which is to develop every piece of land possible in the south Bronx.”

Once the property was cleaned up, the construction of a four-story, 84-unit residence along with 22 parking spaces began.

The foundation for the hotel was set in October 2013, although the hotel’s expected completion and opening have not yet been confirmed.

Completed construction of the $12 million hotel, will greatly improve the neighborhood’s business and economics, especially if it draws tourists and residents from other boroughs to the area.

“We hope it brings tourism to the Bronx,” said Marlene Cintron, president of the Bronx Overall Economic Development Corporation.

“This hotel has potential - with hotel rooms very close to Manhattan, and certainly, this residence is a future indication that people are intested in investments regarding properties in the south Bronx. It’s a great deal.”

SoBro was also in agreement that the hotel would bring both jobs and visitors to the area.

“This hotel will bring approximately 50 new jobs to this area of the Bronx,” said Jamila Diaz, assistant vice president of community business services for SoBro.

The south Bronx, home to long-time landmarks such as the Clocktower and the History Channel billboard and which also includes great views of Manhattan, lacked a hotel.

Nightly room rates are expected to range from $120 to $140.

All Borough Group Service Inc., Jiten LLC, and Community Board 1 were not available for comment.

Reach Reporter Steven Goodstein at (718) 742–3384. E-mail him at sgoodstein@cnglocal.com.
Updated 4:59 pm, July 9, 2018
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