Edwin Reyes launches fashion publication

Edwin Reyes’ new fashion publication showcases the borough

Bronx Times
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Hunts Point’s beloved and youthful fashion designer Edwin Reyes is back with a brand new line. This one isn’t of clothes, though.

He’s released a new, fashion publication along with its connected brand, Mejorr Publications.

Reyes unveiled the new glossy magazine during a vibrant release party at El Barrio’s Artspace at 215 E. 99th Street on Saturday June 29.

Keeping true to an authentic Bronx narrative, Reyes and his crew shot the magazine’s content at seven separate locations throughout the borough in Hunts Point, Third Avenue, Fordham Road and Southern Boulevard.

“We wanted to showcase the Bronx through a fashion lens by creating editorial photo shoots in iconic sections of the borough,” Reyes said upon the release mentioning that one his ambitions with Mejorr to clear a wrongful connotation that the Bronx is “awful and unsafe.”

“The Bronx is filled with people from various races and backgrounds, and people come from around the world to work and hustle,” he proudly said.

Reyes continued to explain that the term ‘hustle’ has a vast meaning in the Bronx, saying “whether it’s teaching, designing a dress, selling candy, or scrubbing floors, everyone who lives in this borough wants to create a better life for their family, friends, and themselves.”

He worked with two Bronx social media influencers, Kelly Augustine and Irania Rivera to put out Mejorr’s inaugural issue; Rivera is also featured on the magazine’s cover wearing a bright dress with a veil.

To learn more about Mejorr and upcoming issues, visit its Instagram: mejorrpublications.

Updated 2:57 pm, July 10, 2019
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