New options in an unexpected venue – Mrs. Lee’s “Takes the Cake” Bakery now offers healthy sweets at the touch of a button.
In order to prepare for the birth of her little boy, bakery owner Felicia Lee said she had to make tough but necessary changes to balance her business and newborn baby.
“My availability changed, but I still wanted to make sure I was in charge of the business,” Lee explained.
Her solution came in the form of decreased hours and an online bakery.
About a year and a half ago, Lee began advertising her new Web site through a grassroots marketing campaign. She distributed flyers around town and on the subway, hoping to not only attract new customers to her site, but also introduce the health conscious to some unexpected options.
While Takes the Cake Bakery, at 671 Morris Park Avenue, offered a variety of traditional cakes since it opened approximately three years ago, Lee said the expansion to sugar free deserts came more recently as a consumer request.
To further the availability of health conscious treats, Lee also soon thereafter added low-fat pastries to the menu.
“That came from my love of fitness,” she explained, laughing about the contradiction.
With each slice containing less than six grams of fat, Lee said, “They’re not going to be as rich as the old-fashioned cake, but they still taste great.”
Though she knew she was catering to an increasingly health conscious customer base, Lee said she didn’t realize how unique her sugar free and low-fat cakes were until she received an order from Manhattan.
“The customer even sent his chauffeur to come pick it up,” she said, still surprised.
With Sugar-Free Chocolate Almond Mousse Cake and Low-Fat Strawberry Shortcake Cheesecake on the menu, it’s no wonder Takes the Cake continues to provide unique, mouthwatering treats to sweets lovers near and far.
Now only open on Saturdays, the Baychester resident also caters to customers on a personal basis at scheduled appointments throughout the week.
She said as unconventional as it may appear, it maintains her ability to provide quality care to her clients.
“We never were the type of business where you’d come in and pick up a cake,” Lee explained about her desire to always offer personalized service. “We wanted to be more customer specific.”
To view the menu or place an order, visit www.takest
©2008 Community News Group