As part of their “We Love Dreams” campaign, established to help fulfill the wants and needs of their clients through financial awareness and responsible lending, members of the bank’s street team ventured from their 1170 Castle Hill Avenue branch and distributed “Green Dreams” scratch and win cards to area residents.
Each card revealed a special prize, carefully coded as either Dream Wear, Dream Tickets or Dream Gear, to name a few, and could be claimed at the Banco Popular branch nearby.
With a green recycled, reusable tote bag as the most popular prize, members of the street team encourage all interested parties to visit their neighborhood bank to get in on the action.
“The purpose of the “We Love Dreams” campaign is to provide opportunities to both consumers and businesses alike by helping, in short, to make their dreams come true,” Michele Imbasciani, Banco Popular’s New York Metro Region executive, said.
The financial institution, however, didn’t limit their community contributions to “Green Gifts,” but rather dug deep into their desire to give back by beautifying Pelham Bay Park.
“We always have a community element for “We Love Dreams” and that’s always green,” Imbasciani explained about the bank’s “Dream Green Community Days” project.
On Wednesday, July 30, the bank’s off-site marketing team, which consists of both current and graduated Lehman College students, dedicated a few hours to help clean the area’s coveted green space.
In addition to sweeping, raking paths, weeding, planting greenery and picking up litter, Imbasciani said the program, which travels throughout the City, allows Banco Popular to thank their clients for their continued support and loyalty.
“This initiative is part of our ongoing commitment to the communities we serve,” she explained.
Born in Pelham Bay, Imbasciani added she was especially thrilled to be able to give back to the area she called home.
“It really is a sense of pride,” she said. “We love the community we serve, and anything we can do as trusted financial advisors in addition to beautifying the community is really very important to us.”
Thus far, the “Dream Green Community Days” project has helped beautify Highbridge Park in Washington Heights, Prospect Park in Brooklyn and Mattano Park in Elizabeth, New Jersey. Banco Popular will continue their efforts at various locations in New Jersey and Manhattan in the coming months.
©2008 Community News Group